Packaging & Branding Studio
LocationBrazil
RoleBranding & Packaging
Date2021

Sunset Gin

Overview

Sunset Bar is home to the most beautiful sunset in Curitiba/Brazil, a place for good meetings and quality cuisine. Now, the house launches Sunset Gin – idealized to be refreshing and unique.

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Challenge

Gin is a new trend among drinks. SunsetGin is unique – its balanced harmony of herbs results in a tasty beverage to be savoured among friends on any occasion. For this project, we emphasized this moment of celebration with a lot of attitude and sophistication, bringing the sunset as the brand highlight.

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Solution

For this project, we built a lettering focusing on the letter S, going through the whole identity and being used as a foundation on the packaging’s construction.

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The colour palette was chosen to bring freshness, and the copper coloured highlights reinforce the sunset light. The result is a sophisticated, unique and robust composition.

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