Muupi

Context

Muupi is the children’s supplement brand from the Booma universe, created to make everyday care feel familiar and inviting. The challenge was to connect the characters children already recognize with the clarity parents expect from the category, building a distinct identity that carries Booma’s playful spirit while giving Muupi a world of its own.

Concept

Health joins the play. Instead of interrupting a child’s day, Muupi turns the supplement moment into another part of their world. Each product introduces a character, a color and a new piece of the same story. The idea gives the range a sense of collection, creating room for new products and characters to grow together within one recognizable universe.

Visual Identity

Simple geometry gives Muupi its visual vocabulary. Rounded shapes become characters, patterns and graphic elements, while bold, friendly typography brings energy to the identity. Blue, yellow, green, pink and lilac build a vibrant palette balanced by clear compositions. The smile-shaped logo connects the system, moving naturally between packaging, campaign messages and everyday applications without losing its playful character.

Packaging

The packaging brings the characters into three dimensions. Rounded, sculptural bottles echo their geometry, while color and illustration give each supplement its own identity within the range. Across gummies, drops and cylindrical secondary packs, the system balances playful expression with clear product information, speaking to children through the characters and to parents through an organized, consistent hierarchy.