Cansei de ser Gato

Challenge

With the challenge of professionalizing without losing the humor and acidic personality of the most beloved cat in Latin America, the solution was a contemporary and bold design from a feline perspective.

Solution

The lazy logo was developed with modular typography to evoke the feeling of interference by a cat. The illustrations are more scribbled, adding even more ownership to the visual identity with their unique strokes. All these elements are colored by a palette composed of vibrant tones and the striking contrast of purple and green duotone.

Lastly, as a way to simplify and make the brand more recognizable, we reduced the brand to "CDSG," an abbreviation that maintains the essence and facilitates identification for the followers.