Packaging & Branding Studio
LocationBrazil
RoleBranding & Packaging
Date2021

BEL&ZA C&A

Overview

After becoming one of the largest fashion chains in Brazil, C&A strategically enters the Beauty market with its own line. Divided into three fragrances, there are twelve products between moisturizers, body splashes, creams, lotions and oils - that's where we come in!

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Challenge

As partners in the brand's journey to become the largest beauty hub in Brazil, our first step was to develop a proprietary name for the line and a surprising packaging for the customers. Keeping always in mind the young, energetic and happy spirit that the brand seeks.

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Solution

A name that refl&cts the brand. A packaging that reflects the customer, literally speaking.With metallic colors and straight to the point layout, the line expresses its innovation and boldness.

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An extroverted visual that highlights products on the shelves of more than 270 stores across Brazil, as well as on the website and app.

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“This is just the beginning, we see immense potential in this category and we will continue to invest to expand the product portfolio over time”, says Paulo Correa, CEO of C&A (EXAME, 2022).

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