Aria

Challenge

Create a visual identity that addressed female sexual pleasure in a modern and light way while talking to women of different generations.

Solution

Displaying a bold and fun look with rounded and “wet” shapes,the identity conceptualize the idea of fluids, vibration,and malleability, which are characteristics connectedto Aria’s products and their benefits.

With its iconic and authentic look, the A of the logo can be used as a visual asset into materials, creating an organic, rounded and fun asset.